Chapter 1

Setting Up Your Ad Account

Before we start creating ads, we first need to create what’s called a business manager.

What it is: Facebook Business Manager is a dashboard system which allows you to easily manage all of your advertising efforts.

Why you need it:

Business Manager is an excellent resource that will make ad management much more bearable for those just starting out. And while you may consider simply running ads from your account and choosing not to set one up, we recommend doing so as it will save time and headaches down the road.

How to implement: Creating an account is quite simple. Simply visit this link and click “create account” to get started: https://business.facebook.com/. Upon setting up your account, you’ll find a dashboard that looks like this

If so, congratulations! You’ve create your first business manager.


Ads Manager