Chapter 5

Ad Format

What it is: refers to the format used for you ad

Pro Tips:

1. Data continues to show that videos recieve a much higher engagement rate when compared to static image ads. There’s two formats to consider when designing a video ad: long form and short form.

Short Form: 30 seconds-1 minute

Best used for: brand awareness campaigns and products with low price points

Long Form:  2-6 minutes

Best used for: conversion campaigns and lead capture

2. Consider swapping out your ad content (image, video and copy) every 2.5-3 weeks to avoid what’s known as ad fatigue. Ad fatigue, is simply your audiences growing resistance of interest in your ad after potentially seeing it multiple times


Ad Copy