What it is: refers to the format used for you ad
1. Data continues to show that videos recieve a much higher engagement rate when compared to static image ads. There’s two formats to consider when designing a video ad: long form and short form.
Short Form: 30 seconds-1 minute
Best used for: brand awareness campaigns and products with low price points
Long Form: 2-6 minutes
Best used for: conversion campaigns and lead capture
2. Consider swapping out your ad content (image, video and copy) every 2.5-3 weeks to avoid what’s known as ad fatigue. Ad fatigue, is simply your audiences growing resistance of interest in your ad after potentially seeing it multiple times