Text: The text is what will be shown above your ad media
Headline: the headline is what will be shown immediate below the video or image
Call to Action (CTA): select a cta based upon the goal you’re looking to achieve, and the path you’d like your customers to take. For example…if you’re looking to capture leads in a conversion campaign, an effective cta might be “contact us” or “get quote”. In addition, you’ll also need to link a landing page URL to your button as well as the ad itself.